Test Market for Just About Anything

Dayton, Ohio USA: Test Market for Just About Anything

While at the store tonight, I noticed Charmin toilet paper packaged and named thus: "Charmin to Go." It was a single, small roll with an automatic dispenser, that you could place in your purse (I don't know where us guys would place it - well, we usually use the phone book, don't we?).

I wonder if they've thought of this slogan:

Charmin to Go: for when you have the runs†.

†"Having the runs" is a slang term for having diarrhea.