P&G rolls out new Tide just for cold water

From the Cincinnati Business Courier:

Procter & Gamble Co., the Cincinnati, Ohio USA-based global consumer products giant, is launching a new formulation of its Tide detergent designed especially for cold-water washing.

P&G said its Tide Coldwater product is a result of extensive research that showed consumers are looking for ways to reduce high energy bills while still getting the deep-cleaning of a warm-water wash.

Tide Coldwater will hit most grocery, mass retailers and club stores by late January and will be available broadly in February. It will come in liquid and powder forms in "Fresh Scent" and a new fragrance called "Glacier." The suggested price is $6.99 for a 100-ounce bottle.

I'd buy it.

• Official Press Release: Procter & Gamble Launches Tide Coldwater, First Detergent Specially Designed to Unlock Benefits of Washing in Cold Water
• The Tide Fabric Care Network