Wednesday, January 09, 2002

Can You Say 'OOPS'?

Check this out, excerpted from a spot in the NY Post yesterday:

January 8, 2002 -- CNN yanks 'sexy' Paula spot

IN a wacky attempt to stave off the ratings onslaught of rival Fox News Channel, CNN went bonkers over the weekend by shamelessly promoting mother-of-three anchor Paula Zahn as "sexy."

Media-watchers were startled when a racy commercial for Zahn's show, "American Morning with Paula Zahn," ran on CNN over the weekend.

"Where can you find a morning news anchor who's provocative, super-smart, oh, yeah, and just a little sexy?" a male announcer asked during the 20-second spot. The word "sexy" flashed in red letters and an image of the well-coiffed blond anchor popped up on screen.

The ad was pulled yesterday morning. Walter Isaacson, chairman and CEO of CNN's Newsgroup, groaned in a statement: "It was a major blunder by our promotions department. The ad was never seen or approved by anyone outside of the promo department.
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